CORPORATE SOCIAL RESPONSIBILITY

RAMADAN 2019 – THE MONTH OF GIVING

In the spirit of Ramadan – The Month of Giving – we encouraged our customers to take part in our charitable initiative where we supported over 250 orphaned and under-privileged children, by offering new clothes for Eid. It was our pleasure to work with our partners at Emirates Red Crescent and Redtag on this truly rewarding campaign.

RAMADAN 2019 – THE GIFT OF GIVING

AUTISM MONTH

PAST INITIATIVES

RAMADAN 2018 – GIVE YOUR CLOTHES A SECOND LIFE

The holy month of Ramadan is all about selfless acts and giving back to those less fortunate, so in the spirit of this special time we encouraged our customers to give back by depositing unused clothing items for the “Give your pre-loved clothes a second life” initiative. The clothing items were then donated to the ‘Dar Al Ber Society’, a charitable organisation based in Dubai who will distribute the clothing items to those in need, in total we filled 36 boxes.

RAMADAN 2017 – FOOD FOR THOUGHT

One good deed deserves another, so in the spirit of giving we launched a “Food for Thought” campaign. When purchasing a designated treatment package, we delivered a warm & nutritious meal to someone in need on behalf of our customer. Tips & Toes gave away over 1,000 meals, hand delivered by our giving team members. Through the dedication and generosity of our customers we were able to give back to those less fortunate.

BREAST CANCER 2017 – PINK POWER

Throughout October we continued our Pink Bazaar tradition with a selection of stylish accessories on sale in every branch and sold our Treatment of the Month Mani/Pedi with all proceeds being donated towards funding the chemotherapy treatment of breast cancer patient, Nahla Sherif. We ended up raising a whopping AED 105,000 to help Nahla’s treatment.

BREAST CANCER OCTOBER 2016 – UNDER THE INFLUENCE

The Pink Bazaar resurfaced at Tips & Toes this month with fresh new items to choose from. We teamed up with nine influential bloggers who created their own version of a pink manicure to rock for the month of October. Our customers fell in love with the nail art chosen by their favorite “local celebs” which helped us raise AED 54,925 for donations to Pink Caravan & the Al Jalila Foundation.

BREAST CANCER 2015 – PINK POWER

Tips & Toes launched its Token of Life Campaign this year, which dedicated AED 20 from each purchased pamper package to a charity of the customers choosing. We also held a Pink Bazaar in which various merchandise was sold and a percentage of the profits were donated towards fighting breast cancer. In total, we raised AED 95,000 setting a new record for Tips & Toes!

LABOUR DAY 2015 – WISH UPON A STAR

For Labour Day in 2015 we decided to raise money with a magic touch. Each of our branches made a wish for certain cause, and the shop with the highest sales of mini facials had their wish granted as 50% of all profits made were donated to the cause of their choice. We ended up raising over AED 20,000 for families who were affected by the devastating earthquake in Nepal. It was great to see our efforts go to such a deserving cause!

BREAST CANCER 2014 – DOUBLED UP

Continuing to think pink, we rolled out our annual Pink Bazaar campaign and sold various merchandise to raise money for the fight against cancer. We also encouraged our customers to donate AED 5 to this deserving cause, which we then doubled, as well as selling a pink package from which 10% of proceeds were contributed to help fight breast cancer in the UAE. We ended up raising a whopping AED 75,000.

ENVIRONMENTAL DAY 2014 – GOING GREEN

We got our ‘green’ on in 2014 when we collected 475 bags of paper, which were then shredded for re-use. Tips & Toes saved 33 trees by collecting a total of 1.9 tons of recycled paper; the same weight as a White Rhino! We made a small change, which could have a big impact on the environment if we all continue to recycle.

BREAST CANCER 2013 – BEATING BREAST CANCER

The Tips & Toes Pink Bazaar was back for another round! Offering our customers a blushing array of girlie retail treats with proceeds heading straight for the fight against breast cancer. Raising a new record of AED 68,143 beating the previous years’ numbers. We spread our pink power everywhere… always think pink!