You have two hands, one for helping yourself, one for helping others.
This Ramadan, we are encouraging our customers to take part in our charitable initiative where we support the Dubai Center for Special needs with 130 students from 25 nationalities who need support in sponsorships for Physiotherapy sessions, Speech therapy, and Sign Language education.
As part of Tips & Toes’ mission to support our local communities, we believe in the importance of Psychological and moral support. Tips & Toes is excited to join hands with Dabur Amla, the leading hair oil brand in the GCC and UAE-based non-profit, Friends of Cancer Patients (FOCP) to launch an awareness initiative titled ‘Strong Hair, Stronger You’.
In the spirit of Ramadan – The Month of Giving – we encouraged our customers to take part in our charitable initiative where we supported over 250 orphaned and under-privileged children, by offering new clothes for Eid. It was our pleasure to work with our partners at Emirates Red Crescent and Redtag on this truly rewarding campaign.
The holy month of Ramadan is all about selfless acts and giving back to those less fortunate, so in the spirit of this special time we encouraged our customers to give back by depositing unused clothing items for the “Give your pre-loved clothes a second life” initiative. The clothing items were then donated to the ‘Dar Al Ber Society’, a charitable organisation based in Dubai who will distribute the clothing items to those in need, in total we filled 36 boxes.
One good deed deserves another, so in the spirit of giving we launched a “Food for Thought” campaign. When purchasing a designated treatment package, we delivered a warm & nutritious meal to someone in need on behalf of our customer. Tips & Toes gave away over 1,000 meals, hand delivered by our giving team members. Through the dedication and generosity of our customers we were able to give back to those less fortunate.
Throughout October we continued our Pink Bazaar tradition with a selection of stylish accessories on sale in every branch and sold our Treatment of the Month Mani/Pedi with all proceeds being donated towards funding the chemotherapy treatment of breast cancer patient, Nahla Sherif. We ended up raising a whopping AED 105,000 to help Nahla’s treatment.
The Pink Bazaar resurfaced at Tips & Toes this month with fresh new items to choose from. We teamed up with nine influential bloggers who created their own version of a pink manicure to rock for the month of October. Our customers fell in love with the nail art chosen by their favorite “local celebs” which helped us raise AED 54,925 for donations to Pink Caravan & the Al Jalila Foundation.
Tips & Toes launched its Token of Life Campaign this year, which dedicated AED 20 from each purchased pamper package to a charity of the customers choosing. We also held a Pink Bazaar in which various merchandise was sold and a percentage of the profits were donated towards fighting breast cancer. In total, we raised AED 95,000 setting a new record for Tips & Toes!
For Labour Day in 2015 we decided to raise money with a magic touch. Each of our branches made a wish for certain cause, and the shop with the highest sales of mini facials had their wish granted as 50% of all profits made were donated to the cause of their choice. We ended up raising over AED 20,000 for families who were affected by the devastating earthquake in Nepal. It was great to see our efforts go to such a deserving cause!
Continuing to think pink, we rolled out our annual Pink Bazaar campaign and sold various merchandise to raise money for the fight against cancer. We also encouraged our customers to donate AED 5 to this deserving cause, which we then doubled, as well as selling a pink package from which 10% of proceeds were contributed to help fight breast cancer in the UAE. We ended up raising a whopping AED 75,000.
We got our ‘green’ on in 2014 when we collected 475 bags of paper, which were then shredded for re-use. Tips & Toes saved 33 trees by collecting a total of 1.9 tons of recycled paper; the same weight as a White Rhino! We made a small change, which could have a big impact on the environment if we all continue to recycle.
The Tips & Toes Pink Bazaar was back for another round! Offering our customers a blushing array of girlie retail treats with proceeds heading straight for the fight against breast cancer. Raising a new record of AED 68,143 beating the previous years’ numbers. We spread our pink power everywhere… always think pink!
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